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Why Choose ABC Permits?

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Our Story

In 1998, now cofounders, Chris and Kelly Phillips first met while working in the hospitality industry. After many years in the field, Chris began training alcohol awareness classes in a local restaurant. The training business at the time was filled with dull, out-of-date material, and it did not engage the seasoned veteran in the field.

Chris and Kelly set out to change the alcohol awareness training industry. They keep their materials up to date and engage the seasoned veteran by applying real world experience to the curriculum. 20 years later, AIM To Serve is a leader in responsible alcohol training and continues to create content that is relative to the challenges in the service and sales of alcohol.

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We started Aim To Serve because through the years we’ve recognized so many areas that needed improvement:

  • Training materials that were complicated, incomplete and expensive
  • Instructors who had little experience, practically no training and zero passion
  • ABC classes that were only available once a month or less
  • Server permit classes that were too far away and too often cancelled
  • Classes that were so boring and unorganized, they put people to sleep!

We saw the problems that others never fixed. We asked our audience how we could improve the classes, the schedule and the course materials. The results: A whole new approach to server permit class training.

Today Aim To Serve provides a marketing-based training business that delivers the exposure,students, flexibility and money opportunities that certified trainers have been begging for, including:

  • Professionally-crafted yet cost-conscious training materials that provide everything you need.
  • Well-trained instructors who are passionate, informed and always show up.
  • Multiple class dates and times in a variety of cities.

And on-site grading for almost instant results!

  • Engaging and interactive online training.
  • Online ABC Classes are mobile friendly and can be used on any browser.

Today’s most complete ABC Permits Training Program starts with Aim To Serve. Learn what makes us better serve our industry.

Aim to Serve is a leader in responsible alcohol training. Many hotels, restaurants, bars, large venues, and insurance companies require responsible alcohol training as a condition of their employment. Some states mandate responsible alcohol server training as a condition to serve liquor by the drink or on-premise consumption of alcohol.

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Contact Us

  • ABC Permits
  • 450 St Andrews Dr
  • Murfreesboro, TN 37128
  • Phone: (615) 216-7500
  • Email: info@abcpermits.com

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